Are You Using Facebook To Attract New Customers?

Some business owners ask, why is it important to establish online presence through social networking sites particularly Facebook even when if you already have an official website?

"Simple put, because Facebook is more accessible and to most, more user-friendly than any traditional website will ever be. It projects a sense of friendliness to your business, puts prospects at ease, and lends a sense of credibility to businesses who have no website to speak of. "

Aside from this, a Facebook page allows a business to be more interactive with present and potential customers, getting their feedback for everything from product reviews to testimonials. Feedbacks add a touch of authenticity to your business, and can entice the potential customer reading it.

Customer interaction isn't limited to Facebook updates and wall posts though. You can also use Apps to provide photos, notes and videos. When using a Fanpage, which is the recommended page for businesses, you can change the posting ability of fans which allow them to post photos, videos and links to the page. This way, potential customers will be able to see how other customers use the product or service.

Facebook is also a great tool to promote promos, special prices and discounts as in the case of the company rushIMPRINT, who use their page to feature their products for sale.